Pool betting operator Tote Ireland has launched a new affiliate programme powered by Paysafe Group's digital marketing subsidiary Income Access.

Powered by the Income Access platform, the new programme will offer a number of commission options and player promotions, including tiered revenue share commissions for affiliates, ranging from 25 to 40 percent. Management of the programme will be handled by Income Access' in-house team.

During April, Tote Ireland will focus its promotional efforts on the Aintree and Punchestown racing festivals, with the company also planning to offer regular promotions on Irish racing all month.

The operator has a policy of paying commissions on both winning and losing bets, while affiliates will also have access to a dedicated designer, who will develop creative materials to promote new account sign-ups and bonus offers.

"We partnered with Income Access to reach the widest possible audience and to ensure that our programme meets and exceeds the required standards for betting and advertising," Tim Higgins, chief executive of Tote Ireland, explained.

"With our new customer-facing website and mobile app, extensive international pool betting and Tote Rewards loyalty programme, we believe we have one of the best online betting products on the market."

Lorenzo Pellegrino, chief executive of Income Access and Digital Wallets at Paysafe, added: "Tote Ireland is known as 'the home of pool betting' and has truly lived up to that standard.

"We're proud that both our affiliate platform and management services have been trusted with supporting its continued growth and maximising player acquisition from all corners of the globe."

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