The imitation game

Relax Gaming chief product officer Simon Hammon explains why suppliers should strive for quality. The online gambling market is flooded with content, making it progressively difficult for new game releases to cut through the noise and gain traction with players. There is a huge volume of titles being churned out each month, reducing the shelf life of online games and saturating the market with imitations. As prominent positions are continuously updated online, suppliers now face the challenge [...]