GVC-owned betting brand bwin has extended its betting partnership with Spanish La Liga football club Valencia CF for a further two seasons.
The agreement sees bwin continue to serve as the club’s gaming and betting partner through to June 30th 2020, extending the partnership that began in February 2017.
The operator will benefit from brand exposure across the club’s digital channels, as well as on advertising boards during the club’s Copa del Rey and La Liga home matches. It will also offer Valencia fans the opportunity to win exclusive and unique experiences with the club.
“Our relationship with Valencia CF has been excellent from day one and we want to keep backing the club in their new season in the UEFA Champions League,” said bwin head of marketing Pablo Ferreira. “We’re hoping to continue celebrating their successes for many more years to come.”
Valencia CF head of marketing and communications, Jorge Garcia, added: “For Valencia CF it is fundamental that prestigious, international companies such as bwin keeps betting on Valencia CF as we take on an exciting, special and unique year for the club where we will play Champions League football and celebrate our centenary”.
The new agreement with Valencia follows last month's renewal of bwin's gaming and betting partnership with La Liga club Atlético de Madrid.