Asian-facing betting and gaming operator W88 has signed a two-year deal to serve as the official betting partner of English Premier League club Leicester City FC.
This marks W88’s second deal in the Premier League following the signing of a two year shirt sponsorship agreement with newly promoted Wolverhampton Wanderers last month.
Its latest betting partnership allows the operator to use the Leicester City brand in marketing initiatives and to work with the club’s players to develop exclusive [...]
