GVC Holdings-owned betting exchange Betdaq has signed a deal to become the principal partner of English third-tier football club Sunderland AFC.
The new partnership gives Betdaq branding on Sunderland's shirts and across the the club's Stadium of Light. In line with English Football League regulations, the branding will not appear on junior replica shirts.
Betdaq will also use the partnership to create special offers for fans, as well as offering exclusive behind-the-scenes access to the club.
"Opportunities to partner with a football [...]
