Online betting operator 1XBET has been named as a global betting partner of Premier League newcomers Cardiff City FC for the next two years.

1XBET said that the deal – its first in the Premier League - will expand the brand’s reach and scope across Europe and the rest of the world, with the club's supporters worldwide benefiting from unique odds, competitions and prizes.

To support the partnership, 1XBET will have extensive use of online and offline assets to launch activation programmes alongside the club in each of its markets.

“This is the first association we have agreed within the Premier League, and we are delighted to make our step into it with a hardworking partner such as Cardiff City FC,” said 1XBET director for development of international partners Eugene Kiryukhin.

“Last season we really admired how Cardiff fought their way back into the Premier League from the Championship and we look forward to supporting and working closely with our new partner.”

Cardiff City executive director and CEO Ken Choo added: “We are excited by our cooperation with 1XBET; they are a forward-thinking, progressive business with a large global foot print. All of us at Cardiff City FC look forward to enjoying the 2018/19 Premier League season and beyond with 1XBET as part of the Cardiff City FC family.”

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