Horse racing broadcaster At The Races has struck a deal to serve as the exclusive non-terrestrial home of Hong Kong racing in the UK and Ireland until July 2022.
The agreement will see Hong Kong’s 2018/19 season broadcast live in the UK and Ireland on At The Races, and from next season on the new Sky Sports Racing channel.
Racing in Hong Kong is overseen by the Hong Kong Jockey Club (HKJC) and features some of the most prestigious thoroughbred races in the world, including the HK$28m Longines Hong Kong Cup, $25m Longines Hong Kong Mile, and $20m Longines Hong Kong Sprint.
“Sky Sports is recognised globally as a benchmark in sports broadcast and innovation. This new partnership aligns with The Hong Kong Jockey Club’s deep-rooted values in world-class leadership and continuous development," said HKJC commingling development director George Irvine.
“We want to continue to engage UK and Ireland audiences in our premium racing product. ATR and Sky Sports have significant fan bases already across TV and digital channels and we will work with them not just on live race coverage but on a weekly, dedicated preview programme to showcase Hong Kong racing.”
At The Races chief executive Matthew Imi added: “We are delighted to partner with the Hong Kong Jockey Club to deliver ground breaking coverage of this spectacular event and to promote consistently throughout the rest of the season the high-quality racing that the Club supports.”