Marketing news sponsored by SA Gaming

Looking to further enhance its casino offering, online gaming software provider Microgaming has unveiled a number of changes to its slot and blackjack tournament schedule, which will be offered by participating Microgaming casino operators.

Unica Corporation, a provider of marketing software solutions, has announced that William Hill Online (WHO) has selected Unica's web analytics solution to improve the online experience for its extensive customer base and support faster business decision making.

Saratoga Gaming and Raceway, one of the oldest harness tracks in the United States, has announced the official launch of SaratogaBets.com, a new interactive wagering platform for pari-mutuel betting on horse racing.

Continuing its investment in UK horseracing for a further three years, Irish bookmaker Paddy Power has signed a three-year extension to its agreement as sponsor of the £150,000 Paddy Power Gold Cup and two other races at Cheltenham Racecourse.

Jadestone Networks, the Swedish owner and operator of the multiplayer skill games networks GamArena and DiceArena, has announced the launch of the company’s new multiplayer game, Liar’s Dice.

As part of its exclusive multi-year licensing agreement with Warner Bros. Digital Distribution, online gaming software provider Microgaming has announced that its highly anticipated online video slot game, The Lord of the Rings: The Fellowship of the Ring, has now gone live with operators.

Finland's Rahaautomaattiyhdistys (RAY) has warned that the launch of its new online poker and casino offering could be delayed by more than a month because of demands imposed on it by regulators to limit the amount of money customers can spend per day on the website.

Increasing its exposure in the UK market, online gaming brand Bodog has signed as the new title sponsors of World Grand Prix, a darts tournament held by the Professional Darts Corporation (PDC) which takes place in Dublin later this year.

Any company that has spent 15 years building up a 58 per cent market share would think twice about changing its name. But for Orbis Technologies, newly rebranded as OpenBet Technology, the question is why it did not do it sooner.

Spin3, the mobile gambling solutions provider powered by Microgaming, has announced that its web-based games are now available on the Google Android operating system for the first time, with All Slots Mobile Casino becoming the first of Spin3’s customers to launch.

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