Marketing news sponsored by SA Gaming

NDS Group's wholly owned subsidiary Orbis Technology has adopted a new brand identity and changed its name to OpenBet Ltd, as the company looks to emphasise its leading betting platform, OpenBet.

Online gaming operator 888.com has confirmed the launch of its new no-download live casino product, promising customers greater player interactivity, increased user-friendliness and faster access to online games.

Building on the success of its eDeck mobile gaming device which already operates in three Las Vegas casinos, Cantor Gaming has announced that it will provide a mobile gaming offering to the Tropicana Las Vegas resort, having signed a deal to operate the casino's new race and sportsbook.

Camelot chief executive Dianne Thompson has called on all lotteries to commit to responsible gaming and adhere to the highest standards of responsible play after the UK National Lottery operator was recognised for its responsible gaming standards by the European Lotteries Association (EL).

Sweden's Genera Networks, a company which cooperates with online gaming providers to participate in tenders and public procurements to secure B2B and B2G contracts, has been approved as an associate member of the World Lottery Association (WLA), the umbrella organisation for state lottery and gaming organisations across the world.

Following the signing of a partnership deal with WorldSpreads Limited earlier this year, UK bookmaker Ladbrokes has announced the official launch of its new online financial spread betting service, Ladbrokes Financial Spreads.

In a serious blow to the company's ad campaign ahead of the World Cup which begins tomorrow, the Austrian Advertising Council has banned a TV advertisement by Mangas Gaming's bet-at-home.com following a number of complaints which suggested the ad glorified violence.

Mobile specialist mkodo has announced the launch of an innovative new marketing technique for Sky Bet, the interactive gaming division of British Sky Broadcasting (BSkyB), which allows live odds from Sky Bet's mobile sportsbook to appear within the context of the news that customers are reading on third party mobile applications.

Having launched an iPhone version of the company's sportsbook last year, mobile gaming developer Mobenga has now announced the launch of Swedish gaming operator Unibet's sportsbook on rival smartphone Google Android.

Betfair's wholly owned subsidiary Betfair TV has signed a pan-European commercial agreement with Korean electronics giant Samsung Electronics, under which the two companies will deploy sports betting and gaming applications on Samsung's Connected TV platform which is powered by the Yahoo! Widget Engine.

For the second year in a row, Playtech's Virtue Fusion Alderney has been awarded for Best Online Bingo Software at the 5th Annual Online Bingo Summit which took place in London this week, with Tombola picking up the award for Best Online Bingo Operator.

GIQ Magazine