Betfair has selected Betgenius to supply its automated sportsbook management products for the new Betfair fixed odds sportsbook.
The fixed odds sportsbook is designed to allow the betting exchange operator to compete on what it says is a minority of markets where it has historically been less competitive than its rivals. The product also serves as a means for Betfair to enter regulated markets where exchange betting is not allowed.
The underlying technology for the sportsbook is [...]
