Online gaming operator bwin.party said Wednesday that it has partnered with social games developer Nordeus, the company behind the popular ‘Top Eleven’ social football management game, to develop a social sports betting application.
The partnership follows the creation of bwin.party’s dedicated social gaming unit, Win, in May 2012, and is intended to help the company exploit its strong presence in real-money sports betting.
“Nordeus has demonstrated that there is great demand for social sports games around the [...]