Victor Chandler has dropped its Mister Apuestas brand in Spain in favour of the BetVictor moniker as it makes the first steps towards a pan-European rebranding.
The Mister Apuestas brand was launched in Spain ahead of the World Cup in April last year but has failed to gain the traction that was hoped when Chandler launched the brand with himself assuming the persona of Mister Apuestas.
“There was not the equity in Mister Apuestas that there appeared [...]
