British bookmaker William Hill has signed a multi-year deal with OpenBet to licence the company’s betting content display software OpenBet Promote.
The new agreement extends William Hill’s long-term retail partnership with OpenBet, and will enable the bookmaker to offer high quality, dynamic betting promotions on screen that can be tailored specifically to each shop across the retail estate.
“We have been cognisant for some time that the retail punter’s demands and habits have been changing,” said David [...]
