Sports betting integrity body ESSA has unveiled a new corporate identity designed to more accurately reflect the association's core mission of driving and safeguarding sports betting integrity.
The re-brand follows the launch earlier this year of ESSA's new monitoring platform, and is designed to shift the focus away from 'security' to emphasise the association's core mission of driving and safeguarding 'sports betting integrity'.
Commenting on the association’s new identity, ESSA Secretary General Khalid Ali said: "This [...]
