Irish independent bookmaker Boylesports has agreed a two-year deal to sponsor horse racing coverage across multiple platforms on RTÉ Sport, a department of Irish public broadcaster RTÉ.
The partnership will see Boylesports pay RTÉ a seven-figure sum, with its branding featuring prominently on all of the broadcaster’s racing coverage on television, radio and online.
The companies will also collaborate to integrate live television coverage with mobile applications to create innovative second-screen experiences for bettors.
RTÉ Sport commercial [...]
