Digital marketing solutions provider Traffic Generation has signed up in-location mobile engagement company Tapcentive as its first US-based partner, as the company looks to address the specific needs of the US gaming market.
TraffGen has updated its proprietary platform, The Hub, to cater for the US market, in particular land-based casinos, providing them with a single point of access to effective marketing technologies.
TraffGen CEO Andy Caras-Altas said that digital convergence has rapidly become the fastest-growing part [...]
