London-based sportsbook operator 21Bet has launched a new affiliate programme through a partnership with digital marketing specialist Income Access.
The agreement sees the operator integrate Income Access' tracking and reporting software as well as its proprietary Ad-Serving tool.
21Bet will leverage the solutions to promote its FSB Technology-powered sportsbook, which offers odds on popular sports such as football, horse racing, golf, tennis, basketball, cricket and darts.
The operator is also preparing to launch a new online casino, which will also [...]
