Mazooma Relaunched as Digital Content Provider

Games distributor Mazooma, part of the Bell-Fruit Group, has relaunched itself as a digital content provider to bookmakers and online gaming operators as it seeks to capitalise on recent contract wins with Coral and Sky Vegas.

Following the signing of a games development agreement with Sky Broadcasting's interactive gaming brand, Sky Vegas, Mazooma has deployed Snakes & Ladders, Cops N Robbers and Pieces of Eight on the Sky Vegas platform with further titles due for launch in the coming weeks.

"Mazooma are a key partner and we are delighted to bring their well known brands and gaming expertise to enhance the experience for all of our customers," said Richard Flint, Managing Director of Sky Betting & Gaming. "We are constantly looking to improve our offerings to our customers with top brands and innovation. Mazooma are an essential contributor to Sky Vegas achieving this goal."

Mazooma has also signed an exclusive deal with bookmaker Coral to provide digital B2 and B3 content across its 6,500 Fixed Odds Betting Terminals in the UK.

Tony Oliver, Managing Director of Mazooma, said that using the Bell-Fruit and Mazooma brands, the company intends to leverage its back-catalogue of machine titles to supply the LBO and internet markets with quality games that are familiar and trusted.

"This will provide incremental revenue for the group to compliment its strong machine sales in both the UK pub and export markets," said Oliver. "So far we have secured partnership agreements with top brands such as Coral for the LBO sector and Skyvegas.com in the online market with more to follow."

Mazooma distributes its games across a number of platforms including ORBIS, GTS, GGP and The Global Draw.