Online gaming operator Betway has become the first advertising partner of cloud-based communication and entertainment platform Screach, while also renewing its sponsorship of the Weekend Sports Breakfast show on talkSPORT.
The deal with Screach, the venture capital backed technology business headquartered in Newcastle upon Tyne, sees Betway gain exclusive rights for betting and gaming advertising in the first 1,000 UK pubs who sign up to the new Screach Lite service.
Delivered in partnership by Screach and BT [...]
