Caesars Interactive Entertainment has signed an agreement that will see digital marketing specialist Income Access launch and manage affiliate programmes for a number of its leading iGaming brands in Nevada and New Jersey.
The deal will see Income Access manage the WSOP.com online poker brand in the Nevada and New Jersey markets, as well as the New Jersey-licensed brands CaesarsCasino.com and HarrahsCasino.com.
The sites will be hosted on Income Access’ platform and use a range of solutions [...]
