Leading daily fantasy sports (DFS) operator DraftKings has agreed an exclusive three-year deal with the National Football League’s International Series, which hosts regular season American football games in the UK every year.
The deal comes as the operator prepares to launch its DFS offering in the UK, having recently secured an operating licence from the Gambling Commission.
DraftKings will look to engage NFL fans across the UK with branding and activities at three NLF International Series games [...]
