Australian gaming giant Tabcorp Holdings has secured its first major international B2B deal with an agreement to launch a new online sportsbook in the UK and Ireland in partnership with newspaper publisher News UK.
The ten-year agreement will see News UK, owner of the UK’s most-read newspaper The Sun, launch a new betting brand next year under Sun Bets.
Tabcorp said that the new business will bring together its own capability in global betting with News UK’s [...]
