Adult entertainment giant Vivid Entertainment has entered the daily fantasy sports market with the launch of its Vivid Sports 4 Money offering, powered by the Sportech and Viggle joint venture DraftDay.
The real-money site has gone live just over a year after Vivid entered into an agreement with DraftDay, which was then owned by MGT Capital Investments’ MGT Sports subsidiary.
The site aims to leverage Vivid’s huge adult audience, which the company says is very similar to the DFS audience - 80 per [...]
