UK betting systems supplier A Bet A has partnered with Kiron Interactive to launch a new low-cost virtual games service for UK and Irish customers.
The Betty VC service allows bookmakers to offer ten virtual sports products, including horse racing, dogs and football, in-store with customised branding.
The solution also includes The Punter’s Jackpot product, launched by A Bet A and Kiron in October last year, which is a progressive jackpot pool game that allows customers to win up to [...]