Stockholm-listed online casino operator Mr Green has signed a deal to integrate with Playtech’s Open Platform (POP), allowing it to gain access to the supplier’s range of business intelligence solutions and gaming content.
Mr Green will gain access to a number of tools helping it tailor marketing and retention campaigns, which are further aided by Playtech’s suite of enhanced bonusing tools.
The platform also allows clients to gain access to more than 600 proprietary and third-party branded [...]
