Pinnacle, the Malta-licensed gaming operator, has rebranded from Pinnacle Sports as part of its drive to reflect the company's expanded range of gaming products with a new affiliate programme also launching.
The rebrand follows the company's acquisition of the Pinnacle.com domain, with a new logo designed to showcase its sub-brands for sports betting, casino and eSports, as well as its new B2B product Pinnacle Solutions rolled out across its desktop and mobile sites.
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