Online gaming operator BetClic has signed a strategic sports betting partnership with French cable operator Numéricable which will allow Numéricable's 3.5 million TV subscribers to bet on live sports events via interactive television.
Under the agreement with BetClic, Numéricable subscribers will be able to bet via their TV using a remote control during live broadcasts of sports events.
Numéricable CEO Pierre Danon said that the agreement was a world's first, stating that both companies were "technically ready" [...]
