Betting and gaming operator Betfair says that it expects as much as £2.5bn in bets to be traded on its betting exchange during the FIFA World Cup, which kicks off this week.
The Paddy Power Betfair brand has already seen average trading volume per customer increase by 25 per cent compared to the 2014 World Cup, with average bets per customer climbing 21 per cent versus the previous tournament.
More than £4.7m has already been matched between customers on the outright winner [...]
