Looking to tap into the growing mobile sports betting market, online gaming operator 888 has launched a mobile version of its 888sport.com sportsbook through a partnership with mobile specialist mkodo.
The mobile sportsbook developed by mkodo allows players to place bets using their mobile phone with optimised versions available for Apple's iPhone and iPod devices.
888sport's mobile sportsbook includes a personal service which prioritises menus based on the customers' previous betting activity and allows customers to see [...]