GVC Holdings has signed a deal with affiliate marketing specialist ActiveWin Media to develop and execute a strategy to strengthen its Foxy-branded iGaming sites in their core UK market.
The deal will see ActiveWin Media, a Manchester-based business powered by Income Access' software, provide digital marketing services for the Foxy Bingo and Foxy Casino sites. It maintains a network of more than 30,000 affiliate partners, which it will exploit to boost conversion rates for the sites.
GVC's [...]
