Addison Global’s MoPlay sportsbook brand has signed its first sponsorship deal in Germany with Bundesliga club Hertha BSC.
Adding to its official betting partnership with Manchester United and Watford FC in the English Premier League, MoPlay will work closely with Hertha BSC to launch unique initiatives to engage the club’s fans.
The long-term partnership was brokered by the club’s marketing partner Lagardère Sports.
"Securing our presence as a sponsor in the Bundesliga at the same time as entering the [...]
