GVC Holdings has relaunched its PartyCasino brand in a bid to re-establish the site as the world's largest online casino.
The revamped brand and product offering is the result of efforts by a new management team appointed by GVC to overhaul the brand following its acquisition of bwin.party last year.
The new team led by group head of casino brands Jon Salmon has worked on establishing PartyCasino as a stand-alone brand, aiming to offer a simple and transparent [...]
