Britain’s Ascot Racecourse has agreed two new international media rights deals with At The Races (ATR) and SIS.
The agreements will grant both companies the exclusive right to show live racing coverage from the racecourse, for betting purposes as well as into Licensed Betting Offices (LBOs) within their respective territories.
Both deals will run from 1 March to 31 December 2021 and cover Royal Ascot and all other fixtures held at the racecourse, except British Champions Day.
“We [...]
