Sportsbook solutions provider Kambi Group has signed a deal with National Lottery AD to provide the Bulgarian gaming operator with its sports betting platform.
The Kambi solution will be used for National Lottery AD's new sportsbook offering on its licensed 7777.bg site, replacing the operator's previous supplier BetConstruct.
Through the Kambi partnership, National Lottery expects 7777.bg to establish itself as a leading sportsbook operator in the market, having already established a strong presence in the country through its lottery [...]
