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ASA bans Sky Bet ad for suggesting that knowledge could benefit bettors

13th March 2019 8:41 am GMT
Advertising Standards Authority

The UK Advertising Standards Authority has banned a Sky Bet TV advertisement for suggesting that a good knowledge of sports could benefit sports bettors.

The ad promoting Sky Bet’s Request a Bet service was seen on August 30th, 2018, prompting two complainants to challenge whether the ad was irresponsible. The complainants believed the ad implied that those with a good knowledge of sports were likely to experience gambling success.

The ad was fronted by Sky Sports presenter [...]

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