Sports betting solutions provider Kambi has strengthened its presence in the Italian market with the launch of a new sportsbook for StarVegas, the online casino brand operated by Novomatic's interactive subsidiary Greentube.
StarVegas, which Kambi says is among Italy's leading casino brands, went live with the sportsbook product earlier this week as it looks to benefit from its expansion into the betting vertical.
Greentube will look to promote the new product with a TV and print media [...]
