US casino operator Caesars Entertainment Corporation has appointed Chris Holdren as its new chief marketing officer.
Holdren will report directly to Caesars president and chief executive Mark Frissora, taking responsibility for all marketing efforts, covering the Total Rewards loyalty programme and all gaming and hospitality brands.
He begins his new role on November 1st and joins Caesars from Handy, a home services start-up which followed 15 years working for Starwood Hotels & Resorts Worldwide. At Starwoods he oversaw the [...]
