Stockholm-listed operator Betsson has agreed its first B2B sportsbook deal with Malta-based Claymore Group.
The agreement will see Betsson roll out its newly developed in-house sportsbook service for Claymore’s new European-facing ibet brand, including its technology platform and odds compiling products.
The new sportsbook for Claymore, which also owns Asian-facing operator LeTou, is expected to be launched in May, prior to the 2020 UEFA European Football Championships.
“This is a milestone for us for many reasons,” said Betsson [...]
