Online betting and gaming operator Betway has signed its first sponsorship deal in Italy as a premium partner of Serie A football club AS Roma.
The deal will see the operator’s logo feature on the Giallorossi’s training kit through to the 2020-21 season, with Betway also benefiting from branding on training ground signage, in-stadium LEDs and via the club’s digital channels.
It marks the operator’s first move into the Italian football sponsorship market, having made a significant push [...]
