Betway has appointed Saatchi & Saatchi London as its new lead creative agency to help drive its global growth with a marketing spend of more than £100m.
Following the conclusion of a four-way competitive pitch process, Saatchi & Saatchi was selected to work towards a major global campaign launch and regional roll out next year, supporting Betway’s move into new markets.
The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and Spain, and [...]
