Betfair's wholly owned subsidiary Betfair TV has signed a pan-European commercial agreement with Korean electronics giant Samsung Electronics, under which the two companies will deploy sports betting and gaming applications on Samsung's Connected TV platform which is powered by the Yahoo! Widget Engine.
Betfair TV has developed a real-time betting interface that will bring live Betfair betting applications directly to Samsung's Connected TVs and Samsung Connected Blu-ray Disc Players.
The application uses a direct link to the [...]
