NetPlay TV & Stanleybet Terminate Live Gaming Deal

Live TV gaming specialist NetPlay TV plc and Stanleybet International have announced the termination of their two-year agreement signed in July of last year, following a review of a pilot trial of live gambling products designed by NetPlay for Stanleybet's land-based retail operations.

Stanleybet, one of Europe's leading cross-border sports betting operators, became the first retail distribution partner for NetPlay following an agreement signed last July. At the time, NetPlay called the deal a "significant milestone" for the company (more).

Under the initial agreement, NetPlay was to launch classic branded live table games, such as Live Roulette, on dedicated terminals in 100 of Stanleybet's 1,400 retail outlets.

Following a review of the pilot trial however, NetPlay said that it has decided to cease supplying Stanleybet with a Live Roulette feed to its overseas betting outlets. No other explanation was offered by the company.

The retail products were launched by a new division of NetPlay, established to roll out the company's products to other gaming operators and TV companies. The new division was headed up by Guy Templar, former Managing Director of Two Way Gaming Limited, a business recently acquired by NetPlay.

NetPlay added that it will continue to develop its supply of live feeds into Fixed Odds Betting Terminals through other distribution channels in fully regulated markets.

Shares in NetPlay TV plc (Co. Profile) (AIM:NPT) are currently trading at 23.75 pence per share in London this morning.