Mobile technology provider JOINGO has sealed a strategic partnership with analytics solutions specialist VizExplorer to launch patronViz, a platform that allows casino operators to develop their own branded free-to-play mobile applications.
The solution also enables players to access a casino's loyalty programme and delivers personalised offers to them based on their individual preferences, including in-venue marketing that targets players with information and promotions based on where they are in a casino.
JOINGO president Seamus McGill said [...]
