Metro Play, the Alderney-licensed gaming brand of free UK daily regional newspaper Metro, has promoted executive director Jamie Walters to managing director as part of a reorganisation of the company’s leadership team.
As a result of the promotion, Rory Miller-Cheevers, currently head of Metro Play, will shift to head of commercial for the business.
Both Walters and Miller-Cheevers will begin their new roles next month in October.
Having previously served as director of product development for Metro, where he was involved in the launch of the tablet edition of the newspaper, Walters took over as executive director of Metro Play in July 2012.
Metro Play launched a new mobile-focused casino offering earlier this year in May, powered by EveryMatrix and featuring software supplied by IGT and Microgaming.
The company said that Metro Play “has outperformed expectations with player numbers and revenues significantly exceeding forecasts.”
Walters said that with the offering “off to a great start” he was looking forward to taking full charge of what he described as a “fast growing, mobile-led business and driving forward with [the company’s] ambition of being the UK’s number one mobile gaming brand.
He added that the company was looking to bolster its “outstanding” team with a series of new hires in order to continue to build the product offering.
Metro’s managing director Linda Grant said the team has “done a terrific job” in building up the brand adding that as growth accelerated, “focused leadership is essential in order to continue to nurture and scale the business.”
“I’m looking forward to seeing what the coming months hold for this dynamic brand,” she said.
Metro Play is designed to target Metro readers with a personalised mobile gaming offering optimised for tablets. The newspaper brand originally entered the online gaming sector with the white-label solution ME Gaming, as well as the Mkodo-designed MEBet mobile betting app, with little success.
The company is also in discussions with suppliers over adding a sportsbook offering to Metro Play.