UK bingo operator Mecca Bingo will launch a new multi-million pound marketing campaign featuring former singer and TV presenter Louise Redknapp, to promote its new-look Mecca brand and Meccabingo.com website.
The through-the-line ad campaign will include extensive online marketing support and a series of four TV adverts aired on network television featuring Redknapp, who is currently appearing on the ballroom dancing reality show Strictly Come Dancing.
Created by independent creative agency Pablo and scheduled for broadcast from [...]
