Sportsbook platform provider SBTech has appointed former Sporting Solutions and Inspired executive Andrew Cochrane as its new chief commercial officer.

Cochrane joins from Sporting Index's B2B arm Sporting Solutions, where he has worked as sales director since March 2016. Prior to that he spent eight months as a key account director for the supplier, managing relationships with customers including William Hill and Codere.

Before joining Sporting Solutions in July 2015, he ran the the William Hill global account for Inspired for more than two years, acting as the operator's main point of contact with the supplier.

"We are delighted that Andrew has joined the team," SBTech chief executive Richard Carter said. "He is highly regarded in the industry as a customer relations expert dealing with tier-1 and lottery operators and has personally signed and managed numerous high-profile contracts.

"This appointment further demonstrates SBTech's commitment to its partners by bringing in the best talent to support continued revenue growth in regulated markets."

In his new position, Cochrane has been tasked with developing the supplier's position as a leading sportsbook solutions provider, helping it expand worldwide. He will also help pick out opportunities to grow the business and maximise revenue.

"SBTech is by far the most innovative and dynamic technology provider in the industry, growing faster than any other B2B supplier," Cochrane said following his appointment. "I could not turn down the opportunity to be a part of this exceptional team and look forward to working closely with some of the biggest names in the industry in the coming months."

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