Playtech BGT Sports (PBS) has appointed Ladbrokes veteran Lee Drabwell as its chief operating officer for the UK and Ireland.
Drabwell served for 29 years with Ladbrokes, most recently as retail operations director, and left the company in April.
During his time with the operator he oversaw the roll-out of self-service betting terminals across its 2,700-strong retail estate in the UK, Ireland and Belgium.
PBS said that this experience will prove be "invaluable" in his new role, which will see him tasked with developing the supplier's customer base and enhancing the range of sports betting solutions on offer.
"Lee is an excellent addition to our senior team with decades of retail experience at one of the leading names in the sector, and we will be tapping into his expertise in the coming months," said John Pettit, PBS managing director of the UK, Ireland, Asia and Australia.
"He was a pioneer in the roll-out of SSBTs during his time at Ladbrokes and this experience will be invaluable to our expanding operations within the UK and Ireland."
Commenting on his new role, Drabwell said: "Playtech BGT Sports has been a driver of innovation in the retail space in recent years, and I’m looking forward to adding my operator-side viewpoint to the senior team.
"I'm excited by the ambitious plans we have in store, both in terms of building on our operations with existing and new clients, but also with the product development which we'll be implementing into partner's retail shops in the near future."
Shares in Playtech plc (LSE:PTEC) were trading down 7.03 per cent at 786.50 pence per share in London Thursday morning, as GVC Holdings announced that it is in takeover discussions with Ladbrokes Coral, with both being Playtech customer.