Daily fantasy sports operator FanDuel has hired Mike Raffensperger, former head of marketing at Amazon, as its new chief marketing officer.
Raffensperger will oversee all FanDuel marketing efforts as well as developing new growth strategies for the business.
He joins the company from Amazon where he served for just over 18 months, leading an initiative pairing live and on-demand video with ecommerce. Prior to this he served as director of digital marketing and strategy for broadcast satellite provider DIRECTV, [...]
