Andrew Bulloss of Odgers Berndtson analyses data from a cross-section of operators around Europe, to provide the first comprehensive industry-wide salary survey.

Ask anyone what’s important to them about work and pay, and the benefits package is likely to be in the top three motivating factors. For some it’s number one, for more altruistic types it’s lower down the list. Other people will tell you that pay is not a priority, until it comes to the offer stage of a selection process and it soon becomes clear it is their number one priority.

That said, there are numerous other motivating factors as to why people get out of bed in the morning: personal fulfilment; a craving to excel; freedom to be their own boss; or serving a greater purpose than fulfilling their own career ambition. The reasons are almost limitless and change through generations, seniority and geography.

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