Maple Leaf Sports & Entertainment Ltd. (MLSE), the owner and operator of the Toronto Maple Leafs National Hockey League team, has renewed its sponsorship agreement with PokerStars’ free-to-play brand, PokerStars.net.
Under the agreement, PokerStars.net will benefit from brand exposure at rinkboards for all Toronto Maple Leafs’ home games through to the end of the 2011/2012 NHL season.
“Millions of Canadians, including myself, are diehard sports fans and poker players,” said Daniel Negreanu, Team PokerStars Pro player. “Hockey [...]