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Caesars, social and the threat of Zynga

3rd June 2011 9:59 am GMT

In January we ran an interview with then 888 CEO Gigi Levy in which he complained that online gaming companies have had a blind spot to the growth of social media. Almost six months on and little has changed - apart from Levy’s employment status of course.

Caesars’ $45m acquisition of 51 per cent of social games developer Playtika should open a few eyes. The US casino giant is all over the online space right now. [...]

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