London-listed online gaming operator bwin.party digital entertainment has confirmed that it will not be renewing its shirt sponsorship deal with Spanish La Liga club Real Madrid, choosing instead to form a new digital partnership with the club that better serves the company's marketing strategy.
bwin.party said Monday that it will replace its highly successful six-year shirt sponsorship deal with Real Madrid, which concludes at the end of the 2012-13 season, with a new digital partnership that [...]
